The
Podcasting Strategy Show

Explore the intersection of podcasting and AI with generative search. Learn actionable strategies to adapt your podcast's SEO, enhance discoverability, and engage listeners in a landscape where algorithms prioritize content depth and authenticity.

This episode featuring Alex Sanfilippo is essential listening for those interested in podcasting and wishing to learn how to be successful. He outlines his experience as a serial entrepreneur in the industry.

When podcasters market their show, podcast directories only distribute their audio, and are an incomplete solution. Here's how to widely syndicate your episode show notes content for quick traffic and SEO rank wins.

As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.

It can be hard to write a good podcast episode introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That's why you need an Artificial Intelligence tool.

Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.

Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.

Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.

Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.

Do you have a podcast? Then you're doing syndication already, at least for your podcast audio. But what about your show notes and web content?

Explore podcast-based marketing strategies for organizations and entrepreneurs.